Autogeek plans 25th anniversary Detail Fest at Petersen Automotive Museum

By AI, Created 4:46 AM UTC, June 01, 2026, /AGP/ – Autogeek will mark 25 years with Detail Fest on June 20, 2026, at the Petersen Automotive Museum in Los Angeles, with SONAX USA as presenting partner. The one-day event will feature live demos, hands-on education, and a curated car show aimed at detailing professionals and enthusiasts.

Why it matters: - Detail Fest returns as a focused industry gathering for automotive detailing education, product access, and community building. - The event places Autogeek’s 25-year milestone inside one of the best-known automotive museums, which raises the profile of the celebration and the participating brands. - The partnership with SONAX USA adds a major care-products player and connects the event to the Petersen Automotive Museum’s existing car-care ecosystem.

What happened: - Autogeek announced plans for Detail Fest 2026, a one-day event on June 20, 2026, at the Petersen Automotive Museum in Los Angeles. - Autogeek is celebrating its 25th anniversary with the event. - SONAX USA is serving as presenting partner. - The event is designed for automotive enthusiasts, professional detailers, industry leaders, and leading brands. - Autogeek said the event will focus on the art and science of vehicle care.

The details: - Detail Fest was originally launched in 2006. - The event became a recurring meeting point for professionals, enthusiasts, and brands centered on education, product innovation, and craftsmanship. - Detail Fest 2026 will include live product demonstrations. - The program will include hands-on education sessions. - Brand showcases are part of the event lineup. - Attendees will have direct engagement with detailing professionals and industry innovators. - The event is meant to give attendees practical learning experiences and access to emerging technologies and techniques in automotive care. - The event will also include a curated car show onsite at the Petersen Automotive Museum. - The car show will feature standout vehicles from the enthusiast and professional automotive community. - Vehicle registration and participant coordination for the show will be handled through the Petersen Automotive Museum’s events page. - SONAX USA is the Exclusive Car Care Provider to the Petersen Automotive Museum. - Autogeek will offer limited-edition merchandise featuring Ivan, the brand’s long-standing mascot. - The merchandise was created in response to continued enthusiasm from Autogeek’s community. - For more information, visit the event website.

Between the lines: - The one-day format suggests Autogeek is concentrating the event around high-value education and networking rather than a broader festival schedule. - Holding Detail Fest inside the Petersen Automotive Museum gives the event a more premium setting and ties it to a recognized automotive destination. - The partnership signals a shared push by Autogeek and SONAX USA to position detailing as a technical discipline, not just a consumer hobby. - The return of Ivan-branded merchandise shows Autogeek is leaning on community recognition as part of the anniversary celebration.

What’s next: - Autogeek and the Petersen Automotive Museum will handle final event logistics ahead of June 20, 2026. - Vehicle registration for the car show will continue through the museum’s events page. - More detail on participating brands, demonstrations, and education sessions is likely to follow as the event approaches.