Protomiq joins FordDirect’s approved vendor marketplace

Ford and Lincoln dealers can now buy Protomiq’s retailing tools through The Shop by FordDirect, giving them new ways to turn website traffic into leads, appointments and service opportunities. The move expands access to software designed to improve engagement and keep shoppers on dealer sites longer.

Why it matters: - Ford and Lincoln dealers now have a new approved source for dealership software aimed at converting more of the traffic they already own. - The placement could help dealers generate more leads, appointments, sales, trades and repair orders from website visitors. - FordDirect’s vetting process adds a layer of trust for dealers evaluating vendors for digital retailing and service tools.

What happened: - Protomiq announced June 16, 2026, that it has been named an approved vendor in The Shop by FordDirect. - The Shop by FordDirect is an online marketplace for Ford and Lincoln dealers. - The marketplace now includes Protomiq’s Trade+ and Offer, Payments, Merchandising and Service Offers solutions. - Dealers can contact ford@protomiq.com or visit The Shop by FordDirect to learn more.

The details: - Protomiq’s tools are designed to help dealers meet shoppers across the buying and service journey. - The software is built to turn website visits into conversations, conversations into appointments, and appointments into sales, trades and repair orders. - FordDirect vets vendors in The Shop for quality, transparency and performance. - Beth Hill, The Shop’s COO, said Protomiq is joining The Shop to help dealers convert more customers. - Amanda Abarno, Protomiq’s vice president of marketing, said the tools aim to create more opportunities from existing website traffic by improving speed, engagement and lead data quality.

Between the lines: - The approval gives Protomiq a clearer path to reach Ford and Lincoln dealers through a trusted channel tied directly to the automaker’s retail network. - The emphasis on faster answers, better engagement and cleaner lead data points to a broader push in auto retail toward higher conversion from the same visitor traffic. - Protomiq’s former name, TradePending, suggests the company is continuing to reposition its brand around a wider software suite.

What's next: - Dealers interested in Protomiq’s tools can evaluate the offerings through The Shop and contact the company for more information. - Ford and Lincoln retailers may use the approved products to support trade-in valuation, payment engagement, merchandising, service marketing and video communication. - Protomiq and FordDirect appear positioned to deepen dealer adoption if the marketplace drives measurable conversion gains.

The bottom line: - Protomiq now has distribution through FordDirect’s dealer marketplace, giving Ford and Lincoln retailers another vetted option for turning web traffic into revenue.